August 9, 2018

Any time I speak with a potential client about a possible PR program, I ask them the questions that I’ve found are the most important in determining whether PR will be useful to them at this stage in their business.

June 1, 2018

Influencers can bring your brand to new audiences through digital word-of-mouth, which is one of the most effective forms of advertising. These types of campaigns are one of the easiest ways to dip your toes into public relations.

May 14, 2018

Spring cleaning shouldn’t be limited to removing the dust bunnies from your physical space. Spring is also a great time to review and renew your PR strategy.

May 4, 2018

Whether you’re still dipping your toes into the thought of interacting with the media or you’re a long-time expert, everyone can benefit from a refresher on some of these key tips to working with the media.

April 24, 2018

These conferences focus on content creators and influencers which is useful when you’re building your personal (or business’) brand and media credibility.

April 17, 2018

How many times have you had a client who turned you down because of one poor review? Probably not many.