We believe in the power of stories. Every great client alliance starts with a strategy. When we partner with clients for creative solutions, we devise a plan of attack to capture attention and ensure long-term success.
Our client philosophy is one of honesty and integrity. If you don't need our help, aren't ready yet, or we think another agency would be a better fit, we'll tell you on your initial consultation.
We'll never promise something we can't deliver, and we won't guarantee results overnight (especially not with media coverage). We're cheerleaders and want to see your business succeed. We serve as your brand partner, and we'll explain each step of the process, so you know exactly what we're doing and why when we execute your marketing communications strategy.
MICHELLE BEHAR, OWNER
As a dedicated marketing communications practitioner, Michelle identifies unique opportunities that engage target audiences. She has secured media coverage in a wide variety of top-tier national, local, technology, healthcare and lifestyle outlets, including NBC News, The New York Times, USA TODAY, U.S. News and World Report, Bustle, Mashable, WIRED, Telemundo's "Un Nuevo Dia" and Univision.
Michelle brings eagle-eye attention to detail and a tenacity for finding interesting, out-of-the-box angles for her clients. She has experience serving both in-house on large corporate communications teams as well as on the agency side for smaller organizations in social media, content and media relations positions.
Accustomed to working with organizations large and small, Michelle's favorite part of working with her clients is their delight in seeing their brand in an important industry trade or national publication, or on a prestigious speaking roster.
Michelle graduated magna cum laude from Soka University of America with a bachelor's degree in Liberal Arts. She resides in downtown San Diego, and in her free time, she enjoys spending time with her two dogs, cooking, practicing yoga and finding the best dishes around the globe.